We have co-branded partnerships and also engage in tie-ups with designers. Almost 80% of the business is protected through exclusive tie-ups, says Vasanth Kumar, Managing Director, Lifestyle International
Brands can be broadcasters. Why rely on other media platforms when you can become your own media owner? Create, produce and publish your own content on your own channels.
"India is at the onset of a brand revolution where, in the coming decade, I hope homegrown brands will make it to the top," says JB Singh, President and CEO, InterGlobe Hotels
Datask will be its proprietary consumer-based targeted marketing and insights platform.
OTT platforms are sexing up their original content library with bigger budgets, foreign locales and slick production values
The report states that this “was driven by a 3% ad volume growth”.
By Devika Singh The country's oldest music label company is singing a different tune. From podcasts to a dedicated film production unit, Saregama is looking beyond music licensing to broaden its appeal. Vikram Mehra talks to Devika Singh about creating and monetising IPs, why the company will not launch a streaming app, and more. Saregama […]
Lifestyle, as an industry, has a lot of potential. There are challenges that keep me motivated as this industry goes through evolution in terms of practices and business methods.
He will report to Simi Sabhaney, CEO, Dentsu India. In the past, Malhotra has worked with agencies such as Bates CHI & Partners and Ogilvy.
People are seen going about their lives while a doctor is able to monitor them remotely. Although the ad evokes curiosity, it does not address people’s fear of inserting a device into the body or reveal how the ‘breakthrough’ technology works.
Multiple reality shows in the same genre is a trend most GECs are following. Easy fix or strategic programming?
I like to use the long commute to work for catching up on my reading; it is usually the financial papers or books on business strategy, execution and leadership.
Black Friday offers have come from a multitude of brands — high street brands like Vero Moda and Only, smartphone companies like Xiaomi, Sony and Honor, beauty brands like Body Shop, Kiehl’s and Nykaa — infusing much joy among shoppers.
Not every urban customer has ordered from us yet, and very few are ordering more than 20 meals a month from us. There is enough and more to be done in the food delivery marketplace
According to RedSeer Consulting, the grocery market in the country is valued at over $500 billion, out of which online grocery currently has only 0.2% share, amounting to $1.2 billion.
With TikTok, Dailyhunt, ShareChat and even OTT players Zee5, Amazon Prime and Hoichoi letting users post, watch and share content in the language of their choice, few are spending considerable time on Facebook.
The deal will combine the CBS television network, CBS News, Showtime cable networks with MTV Networks, Nickelodeon, Comedy Central and Paramount Pictures.
With the merger we had set out to create a new agency breed — a creative, data and technology agency that can offer genuine end-to-end solutions to our clients.
The book also conveys an important message that misconceptions often lead to wrong judgment about people, and aims at making us better decision makers.
In digital advertising today, innovation is the name of the game. The idea is to create customer-centric campaigns that leverage reach, hold attention and help in conversion.
Last year, PepsiCo, too, had reduced the salt content in two of its Lay’s chips variants and introduced Kurkure Multigrain packs with 21% lesser sodium.
The bill has a provision for endorsers, under which they cannot be held liable for false and misleading ads if they are found to have done due diligence before signing the deal.
VFS Global has appointed L&K Saatchi & Saatchi as its global creative agency. The agency will manage VFS Global’s marketing and branding mandate for its operations worldwide.
Using AI and machine learning capabilities, the system can be further trained to respond like a professional.
I am proud of what I do every day as the head of a nutrition company that works relentlessly to make an impact on people’s health by offering better formulations and nutritious products. India faces the double burden of over-nutrition and malnutrition, says Himanshu Bakshi.
India has shown impressive ad request growth year over year, which is characteristic of an emerging mobile market.
Post the NTO implementation, the dynamics have tilted in favour of the broadcasters.
Over the past decade, brands have begun embracing cultural fads en masse on their social media channels to stay relevant.
Javier Sotomayor talks to Sonam Saini about entering the hinterlands, rising ticket prices, and the threat from OTT players.
The Job I love how dynamic the smartphone industry is and that there's something new to learn every single day - be it with respect to business or product innovation or the waves of changes in retail and e-commerce. It always keeps you on your toes. I am definitely a bit of a geek at […]
It’s not that the world is suddenly and cruelly bereft of writers, but let’s be honest: there aren’t too many of them coming to advertising.
Viacom18 Digital Ventures, Viacom18 Media’s digital arm, has launched Voot Kids, a kids’ entertainment and learning OTT application.
Brands tap regional celebrities to go hyperlocal. Does it translate into higher ROI?
Originally a comedy channel, launched by the Sri Adhikari Brothers Group in 1999, SAB has undergone several makeovers post its acquisition by Sony Pictures Networks India in 2005
Action, legislation, and investigations into “patriot penalties” Delaware Insurance Commissioner Trinidad Navarro responded strongly to a Consumer Federation of America report that Delaware service members may return home from deployment to increased auto insurance premiums, calling the practice completely unacceptable and issuing a formal bulletin to insurance companies about the illegality of this practice in […]
Captives reduce taxpayer burden Insurance Commissioner Trinidad Navarro announced data showing a strong year of captive insurance formations in Delaware, with 56 licenses provided in 2019, outpacing previous years. “The success of Delaware’s captive insurance program is reflective of the hard work of Delaware’s captive staff in applying firm but fair regulations and finding innovative […]
Workplace Safety Program saves $7.6 million for participants The Delaware Department of Insurance has analyzed new filings from the state’s top writers of workers’ compensation insurance after announcing the third consecutive year of decreased rates in November. The top writers represent nearly 10,000 companies that hold policies within the state. Policyholders of these companies will […]
Consumers won nearly 90% of arbitration cases in 2019 The Delaware Department of Insurance announced that its arbitration services program earned residents $839,466 in awards during 2019. Considering overlap from the previous year, 354 settlements occurred, and 144 cases were heard. Residents prevailed in about 90% of all cases. In total, the Department opened 502 […]
The Delaware Department of Insurance made great strides in fraud detection and response during 2019. Throughout the year, 6 criminal arrests that included 21 charges were recommended from the Department’s Fraud Prevention Bureau to the Department of Justice, and 16 civil cases were brought forward resulting in more than $21,000 in fines. The Bureau received 551 referral cases in 2019.
Delaware Commissioner selected from leaders across the country to head important consumer-focused committee Delaware Insurance Commissioner Trinidad Navarro was appointed Chair of the National Association of Insurance Commissioner’s Antifraud Task Force this week. Commissioner Navarro previously served as Vice-Chair of the committee, and served in law enforcement for much of his career before his election […]
Investigations result in discovery and correction of issues impacting consumers The Delaware Department of Insurance’s Market Conduct Examinations resulted in the receipt of nearly $700,000 in fines during 2019 from more than a dozen companies found to violate the Insurance Code or other related regulations. The fines are contributed to the General Fund, providing funding […]
The federal government’s newly-revamped tool can lead to increased costs. Commissioner Trinidad Navarro has released a rare consumer alert regarding Medicare’s newly-updated Prescription Plan Finder. Throughout this year’s open enrollment period, which ends on December 7, the Department of Insurance has received numerous complaints about the tool and anticipated prescription drug costs. The Prescription Plan […]
Delaware’s Department of Insurance is pleased to announce that it is actively recruiting for a qualified independent contractor to staff and run its new Office of Value-Based Health Care Delivery. The Office will assist the Insurance Commissioner and Delaware’s Primary Care Reform Collaborative in evaluating primary care accessibility and affordability statewide. “Reducing health care costs […]