In this tutorial series, learn how to analyze how social media affects the NBA using Python, pandas, Jupyter Notebooks, and a touch of R. Part 2 explores individual athletes in the NBA: endorsement data, true on-the-court performance, and social power with Twitter and Wikipedia.
In this introductory series on Bluemix and Bluemix Continuous Delivery, you'll discover how using these products can prevent you from wasting time. You learn how to quickly and easily deploy a simple application, deploy an app that makes use of a Bluemix service, and write code that uses a new Bluemix service. You'll even try out the Web IDE (no setup required) and learn how to use agile planning tools. As a bonus to all of the knowledge you'll get by working through the examples in this series, you also get an application that checks the prices of items in online stores for you, so you don’t have to surf the web to see if your favorite items are on sale!
Ik merk iets vreemds. Door het vaak thuis zijn en thuiswerken, maar ook door het wegvallen van de vele reclames van de Unilevers, Burger Kings en Starbucksen merk ik hoezeer ik altijd beïnvloed ben door deze reclame-uitingen van ‘bekende merken’. Ook al heb ik mezelf altijd voorgehouden dat ik daar niet gevoelig voor ben.
Google kondigde begin dit jaar aan dat third party cookies binnen nu en twee jaar zullen verdwijnen. Apple-browser Safari blokkeert al standaard cookies van derden. De deadline van Chrome komt steeds dichterbij en adverteerders, bureaus en ad-tech stoeien nog met een privacyvriendelijk alternatief. Wat kun je zonder cookies nog doen op het gebied van adressability, measurement en analytics?
Normaal gesproken doen we onze workshops altijd live met een groep van tien tot vijftien deelnemers van verschillende afdelingen van een organisatie. Maar dat ging hem dus niet worden deze keer. Tijd voor een online experiment, vonden we. Dat experiment werd een succes! In deze blog deel ik zeven tips zodat ook jij energieke virtuele sessies en workshops kunt verzorgen.
In de huidige, uitdagende tijd met gewijzigd consumentengedrag bewegen marketeers mee met nieuwe scenario's. Naast het behouden van een verbonden klantervaring tijdens elk contactmoment, zorgen ze ook voor optimalisatie van inzet van hun mensen en budgetten.
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Het coronavirus heeft een flinke impact op de economie. Er heerst veel angst, wat van invloed kan zijn op consumentengedrag. Daarnaast leeft de vraag of de consument reclame nu wel gepast vindt. Heeft het als adverteerder dan wel zin om te communiceren? Ik bekijk deze vraag vanuit een gedragswetenschappelijk perspectief.
Welke boeken zijn interessant en wat vinden ervaren marketingprofessionals ervan? NIMA Register Marketeers recenseren de meest uiteenlopende marketing-gerelateerde boeken. Deze keer: ‘De Klant Energieke Organisatie’, door Sonja Stalfoort. Een boek dat de ogen weer eens opent.
Het advies aan marketeers dezer dagen: ‘spend your way out of the crisis’. De merken die blijven investeren in een recessie komen er sneller en sterker uit. Maar de meeste CFO’s zullen op dit moment niet erg gevoelig zijn voor dit argument. Wat kunnen merken dan wel doen? Als je niet kunt adverteren, neem dan actie, handel naar je purpose. De merken die dit doen zullen niet alleen opvallen, ze zullen ook echt betekenisvol zijn. Ze kunnen echte ‘hero brands’ worden.
De vraag of we na de crisis wel écht terug willen naar de oude manier van werken roept links en rechts emotie op. Het blijkt namelijk nogal af te hangen van de vraag wat je daarmee bedoelt. Velen missen het échte overleg, vooral met collega's, maar voor sommige vormen van digitaal onderwijs blijkt videobellen juist weer een uitkomst. Wat wel werkt en niet zullen we leren, maar ervaring uitwisselen is de eerste stap. NIMA B/C in One Day werkt prima.
Online marketeers sturen op conversie data maar vaak ontbreekt hierin een belangrijk kanaal. En dit kanaal is telefonie. Marketeers steken veel geld en energie in het meten en optimaliseren van online campagnes. Zij sturen op KPI’s en ROAS zodat zij precies weten wat elke geïnvesteerde euro oplevert. Maar op het moment dat de telefoon overgaat, tasten veel marketeers in het duister. Dat betekent dat essentiële conversie data ontbreekt bij het optimaliseren van campagnes. Lees verder om erachter te komen hoe je met call tracking je telefonische conversies inzichtelijk krijgt en zo je campagnes kunt optimaliseren op basis van volledige data.
Hoewel jongeren weer naar school en sport mogen, blijven de coronavirusrichtlijnen ook voor hen van groot belang. Ze lijken weliswaar minder vatbaar voor het coronavirus, maar kunnen wel anderen besmetten. Maar hoe overtuig je tieners van nut en noodzaak van de beleidsmaatregelen en hoe bevorder je het gedrag dat de besmettingscurve zou moeten afvlakken?
Read the latest on pharma/biotech news, Clinical Trial Results, FDA Calendar, Top Gainers, Recalls, Food Alert and more on RTTNews Biotechnology.
The average of household spending in Japan was down 6.0 percent on year in March, the Ministry of Internal Affairs and Communications said on Friday - coming in at 292,214 yen.
Japan will on Friday see March data for average household spending, highlighting a modest day for Asia-Pacific economic activity. Spending is predicted to sink 6.7 percent on year after easing 0.3 percent in February.
Reflecting a steep drop in revolving credit, the Federal Reserve released a report on Thursday showing an unexpected decrease in U.S. consumer credit in the month of March.
The Czech Republic's central bank cut its key interest rate in May for a third policy session in a row and unveiled additional measures to provide more liquidity to the financial market after the coronavirus, or Covid-19, pandemic hurt economy severely.
European Central Bank Vice-President Luis de Guindos and Governing Council member Gabriel Makhlouf said separately on Thursday that the central bank was more determined to support the euro area economy during crisis periods and the bank stands ready to adjust all tools at its disposal, just days after the top German court ruled that the bank's government debt purchases were in violation of its mandate.
A report released by the Labor Department on Thursday showed U.S. labor productivity pulled back by much less than expected in the first quarter. The Labor Department said labor productivity slumped by 2.5 percent in the first quarter after jumping by 1.2 percent in the fourth quarter of 2019. Economists had expected productivity to plunge by 5.5 percent.
First-time claims for U.S. unemployment benefits pulled back further off their recent record high in the week ended May 2nd, according to a report released by the Labor Department on Thursday, although claims remain at an elevated level and came in above economist estimates.
Austria's wholesale prices fell at the fastest pace in over ten-and-a-half years in April, data from Statistics Austria showed on Thursday.
A report released by the Commerce Department on Friday showed wholesale inventories in the U.S. decreased by slightly less than expected in the month of March. The Commerce Department said wholesale inventories slumped by 0.8 percent in March after falling by 0.7 percent in February. Economists had expected inventories to tumble by 1.0 percent.
Reflecting the effects of the coronavirus pandemic and efforts to contain it, the Labor Department released a report on Friday showing a record nosedive in employment in the U.S. in the month of April. The report said non-farm payroll employment plummeted by 20.5 million jobs in April after tumbling by a revised 870,000 jobs in March.
Most of the German companies expect decline in sales in the whole year of 2020 as coronavirus related crisis is expected to last longer, a survey from the German Chamber of Commerce and Industry, or DIHK, showed Friday.
Reflecting the effects of the coronavirus pandemic and efforts to contain it, the Labor Department released a report on Friday showing a record nosedive in employment in the U.S. in the month of April.
Greece's consumer prices fell for the first time in six months in April, data from the Hellenic Statistical Authority showed on Friday.
Finland's trade deficit widened in March with exports falling more than imports, preliminary figures from the Finnish Customs showed on Friday.
Lithuania trade deficit decreased in March, as exports and imports declined, figures from the statistical office showed on Friday.
Portugal's foreign trade narrowed in March from a year ago amid declines in both exports and imports, figures from Statistics Portugal showed on Friday.
Norway's industrial production grew at a faster pace in March, figures from Statistics Norway showed on Friday.
Estonia's consumer prices fell at the fastest rate in over four years in April, dragged down by the transport sector prices, data from Statistics Estonia showed on Friday.
German exports declined at a record pace in March as widespread lockdown to contain the spread of coronavirus, or Covid-19, across major economies hurt the demand, official data showed Friday. Exports fell by seasonally adjusted 11.8 percent month-on-month, in contrast to February's 1.2 percent rise, Destatis reported. This was the strongest decline since the beginning of the time series in August
Taiwan's trade surplus decreased in April as exports declined more than expected amid rising imports, figures from the Ministry of Finance showed on Friday.
The National Retail Federation's Chief Economist Jack Kleinhenz believes the economic recovery in the United States from the Coronavirus crisis would come gradually and may vary by location depending on the severity. His remark comes as more and more stores are reopening across the country after at least 30 U.S. states began easing lockdown restrictions and decided to reopen businesses...
Austria's trade deficit decreased in February, as exports and imports declined, data from the Statistics Austria showed on Friday.
Spain's industrial production declined at the fastest pace in nearly three years in March, data from the statistical office INE showed Friday.
Hungary's consumer price inflation eased to the lowest level in two years in April, data from the Hungarian Central Statistical Office showed on Friday.
Finland's industrial production rose for the second straight month in March, figures from Statistics Finland showed on Friday.
German exports declined the most on record in March as foreign demand was dampened by coronavirus, or Covid-19, pandemic, official data showed Friday.
Malaysia's unemployment rate rose in March, data from the Department of Statistics showed on Friday.
The Australian economy is set to log its biggest contraction in the history due to the coronavirus, or Covid-19, pandemic, the Reserve Bank of Australia said Friday. In its quarterly statement on monetary policy, the central bank said gross domestic product is expected to contract around 10 percent over the first half of 2020, mostly concentrated in the June quarter.
Foreign trade data from Germany is due on Friday, headlining a light day for the European economic news. At 2.00 am ET, Destatis is scheduled to issue Germany's external trade figures for March. Exports are forecast to fall 5 percent on month, in contrast to an increase of 1.3 percent in February. Imports are expected to drop 4 percent.
The services sector in Japan continued to contract in April, and at a much more severe rate, the latest survey from Jibun Bank revealed on Friday with a record-low services PMI score of 21.5.
Read the latest business and financial news, market news, headlines, earnings, economic news and more on RTTNews
Uber Technologies, Inc. (UBER) reported a first quarter loss per share of $1.70 compared to a loss of $2.26, previous year. On average, 31 analysts polled by Thomson Reuters expected the company to report a loss per share of $0.83, for the quarter. Analysts' estimates typically exclude special items. Net loss attributable to Uber Technologies, Inc. excluding the impairment write-downs, net of the tax benefit would have been $1.1 billion. Adjusted EBITDA was negative at $612 million, up $257 million year-over-year.
Livongo Health Inc. (LVGO), a digital health company, touched a new high of $56.63 in early trading and is currently at $55.21, up 17.56%, following solid first-quarter financial results and a rosy outlook for 2020.
Shares of ION Geophysical Corp. (IO), a provider of services for seismic data acquisition and processing, are surging more than 97 percent or $1.63 in Thursday's morning trade at $3.30 after reporting upbeat first-quarter results.
Shares of CenterPoint Energy Inc. (CNP), a public utility holding company, are gaining more than 15 percent or $2.45 in Thursday's morning trade at $18.43 after its earnings for the first quarter zoomed past analysts' estimates and the company announced it will receive a $1.4 billion equity investment.
While reporting its financial results for the first quarter on Thursday, Huntington Ingalls Industries (HII), a military shipbuilding company, noted that the COVID-19 pandemic did not materially impact its first-quarter financial position, results of operations or cash flows.
Laureate Education, Inc. (LAUR) on Thursday reported that its net income for the first quarter was $98.3 million or $0.47 per share, down sharply from $194.3 million or $0.85 per share in the year-ago period.