How analytics can shape the government workforce
Creative government workforce approaches come in many forms. Some time ago, the US Environmental Protection Agency (EPA) offered employees an interesting choice to incentivize them to stay. Employees could either telework from home one day per week or receive $1,000. As Jon Lemon, principal industry consultant at SAS told the [...]
The post How analytics can shape the government workforce appeared first on Government Data Connection.
My teaching doesn’t change, why does my EVAAS score?
A conversation with my mentor has always stuck in my mind: Teaching is not about me, directly, it’s about serving my students. Teaching is about providing each of my students what they need to learn the material and to grow academically and as an individual. Teaching is about student learning. [...]
The post My teaching doesn’t change, why does my EVAAS score? appeared first on Government Data Connection.
From Pumpkin Spice Metrics to Year-Round Loyalty
The details may be technical, but the concepts are clear when it comes to analyzing seasonal retail data
The IoT and Data Sharing are Reinventing Loyalty
Data, collaboration, and the IoT are reframing loyalty for a new age
6 Personalization Practices from Walgreens' Balance Rewards Program
How the retail pharmacy chain uses customer data to make its marketing messages relevant
Blinds.com's Referral Program Opens a Window of Opportunity
The online window covering company introduces a program that refers prospects to people, not just a brand.
Personalization Is the Key to Hilton Worldwide's Customer Loyalty
How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.
How Middlemen Have Changed Travel Marketing
Direct selling, OTAs, loyalty. Travel intermediaries are having a strange impact on travel marketing.
Shari's Café and Pies Uses Data to Slice and Dice Reward Members
The family restaurant chain uses demographic, behavioral, and purchase data to send targeted offers to its rewards members and grow visit frequency and spend among younger customers.
Zappos' Customers Are the "Sole" of Its Loyalty Program
The online shoe and clothing retailer's loyalty program offers different customer segments different relevant rewards.
Are Today's Marketers Still Loyal To Loyalty Programs?
A recent study reveals that more than a quarter of digital marketers at Fortune 500 brands say their companies don't have them.
Why Experts Say Chipotle's Chiptopia Is Not a Loyalty Program
How industry experts define loyalty and why Chipotle's program doesn't fit the bill.
SAS Global Forum 2020: Hybrid marketing with SAS Customer Intelligence 360
After careful consideration of the evolving COVID-19 situation, SAS made the decision in March to cancel the in-person SAS Global Forum 2020 conference in Washington, DC. The health and well-being of SAS customers and employees was the company's top priority in making that decision, and while it's unfortunate that we [...]
SAS Global Forum 2020: Hybrid marketing with SAS Customer Intelligence 360 was published on Customer Intelligence Blog.
SAS Customer Intelligence 360: Analyst viewpoints
In February, SAS was recognized as a Leader in the 2020 Gartner Magic Quadrant for Data Science & Machine Learning Platforms report. SAS is the only vendor to be a leader in this report for all seven years of its existence. According to us, the topic of the research is [...]
SAS Customer Intelligence 360: Analyst viewpoints was published on Customer Intelligence Blog.
SAS Customer Intelligence 360: Unified data model, marketing attribution and AutoML
Excitement levels are high for the March 2020 release of SAS Customer Intelligence 360, which includes multiple years of research and development culminating in enhancements to the platform's underlying data model. The changes will introduce the unification of a comprehensive data model recording both: Customer behavior -- what users are [...]
SAS Customer Intelligence 360: Unified data model, marketing attribution and AutoML was published on Customer Intelligence Blog.
SAS Customer Intelligence 360: Analytics as a guiding light
Digital transformation. Yup, I said it. It's over-hyped. But as SAS Chief Operating Officer and Chief Technology Officer Oliver Schabenberger says, "It's also real and powerful. Our world is being liquefied from physical assets into virtual assets, and analog processes into digital processes - the world is turning into bits [...]
SAS Customer Intelligence 360: Analytics as a guiding light was published on Customer Intelligence Blog.
SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 3]
In parts one and two of this blog series, we introduced hybrid marketing as a method that combines both direct and digital marketing capabilities while absorbing insights from machine learning. According to Daniel Newman (Futurum Research) and Wilson Raj (SAS) in the October 2019 research study Experience 2030: “Brands must [...]
SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 3] was published on Customer Intelligence Blog.
SAS Customer Intelligence 360: Marketing AI vision
Your brand is customer journey obsessed, and every interaction with your company provides a potential opportunity to make an intelligent decision, deepen engagement and meet conversion goals. The hype of martech innovation in 2020 is continuing to elevate, and every technology vendor is claiming the following statement: "Bolster the customer [...]
SAS Customer Intelligence 360: Marketing AI vision was published on Customer Intelligence Blog.
SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 2]
In part one of this blog series, we introduced hybrid marketing as a method that combines both direct and digital marketing capabilities while absorbing insights from machine learning. In part two, we will share perspectives on: How SAS Customer Intelligence 360 completes analytic's last mile. How campaign management processes can easily [...]
SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 2] was published on Customer Intelligence Blog.
SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 1]
The marketing industry has never had greater access to data than it does today. However, data alone does not drive your marketing organization. Decisions do. And with all the recent hype regarding the potential of AI, a successful cross-channel campaign is propelled by a personalized, data-driven approach injected with machine [...]
SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 1] was published on Customer Intelligence Blog.
SAS Customer Intelligence 360: Automated AI and segmentation [Part 3]
In parts one and two of this blog series, we introduced the automation of AI (i.e., artificial intelligence) and natural language explanations applied to segmentation and marketing. Following this, we began marching down the path of practitioner-oriented examples, making the case for why we need it and where it applies. [...]
SAS Customer Intelligence 360: Automated AI and segmentation [Part 3] was published on Customer Intelligence Blog.
SAS Customer Intelligence 360: Automated AI and segmentation [Part 2]
In part one of this blog series, we introduced the automation of AI (i.e., artificial intelligence) as a multifaceted and evolving topic for marketing and segmentation. After a discussion on maximizing the potential of a brand's first-party data, a machine learning method incorporating natural language explanations was provided in the context [...]
SAS Customer Intelligence 360: Automated AI and segmentation [Part 2] was published on Customer Intelligence Blog.
COVID-19 effect on your nest egg: Five tips to rework your retirement plan
Reduce your debts, cut expenses and choose investment products prudently to build your retirement corpus.
Your Money: Health insurance likely to see strong growth in FY21
Though overall growth in health business declined 11% in March, private players are likely to revive in FY2021.
Debt funds’ AUM take Rs 18k-cr hit in April
The daily AUM of such funds stood at Rs 74,709.11 crore in April, compared with `80,377.59 crore in March — declining Rs 5,668.48 crore.
Trade unions want timeline for employers on delayed contributions to EPFO
Trade unions are of the view that the retirement fund body should set a definite timeline for employers to deposit the money already deducted from employee’s monthly salary.
Your money: Are we ready for a ‘Pay As You Drive’ motor insurance policy?
While the third-party (TP) premium depends on your vehicle’s cubic capacity (CC), the motor own-damage is calculated basis the RTO/city you reside in and the make year and model of your car.
Remain invested in equities via SIP if you have a long-term horizon
Equity markets in India and across the globe have corrected sharply on concerns over global growth amid the coronavirus outbreak.
Reliance Industries Rating: ‘Buy’ as tech and consumer segments form the new core
Q4 Ebitda was in line with estimates; RIL on track to be debt free by end FY21, which could drive rerating; TP revised to Rs 1,618.
Financial wellness: Tips for investment hygiene in times of Covid-19
An emergency fund equal to 6-12 months of your monthly expenses is the financial equivalent of N95 masks. And check your health insurance plan.
Should you go for loan moratorium if you can pay your EMI?
Availing of the moratorium will only add to your interest burden eventually. If you have the cash, paying EMIs and credit card bills on time will be beneficial.
Your Money: Asset allocation and capital allocation — know the difference
The year 2020 is not going to be a year to forget. Understanding the nuances and re-learning the basics is a good thing to do.
Motor insurance: Making third-party cover more equitable
The motor third-party obligation of each insurer should be linked to the number of vehicles insured instead of premium derived from this segment, says Irdai panel.
Your Money: Tips for financial wellness in uncertain times
Contingency planning, taking heath insurance and avoiding unnecessary expenses is critical.
Employers allowed to defer statutory PF contribution
The EPFO has already extended to May 15 the due date for depositing statutory contributions for the wage month of March, due by April 15.
LOANS: Check out Covid-19-specific personal loans
Banks are offering Covid-19 personal loans only to existing borrowers and pension and salary account holders
Lockdown effect: FY2021 will be a volatile year for life insurance
The next two months will be weak and slowdown in Ulips to continue for the rest of the year
Provident Fund Query: Contributing 100% of Basic Salary to VPF; Is it eligible for Section 80C deduction?
VPF is the voluntary contribution by employees towards their provident fund account over and above the 12% contribution towards EPF.
Insurance: COVID-19 to lead to spike in demand for health and life cover
There would also be a significant rise in disease-specific health plans as these are only for widespread infections as against normal hospitalisation in order to keep the cost of treatment low.
Crude oil prices: How low oil prices can impact your investments
Low oil prices will have a positive impact on glass manufacturing, transport, industrial power, plastics, lubricants, petrochemical, , FMCG, paint, rubber & tyre manufacturing companies
LIC sells over 2.19 crore policies in FY20, highest in six years
The Irdai data showed that LIC saw its new business premiums at Rs 1.77 lakh crore in 2019-20 compared to Rs 1.42 lakh crore in the previous fiscal — a growth of 25.17%.
Mutual Funds: You can opt for lower equity scheme in NPS as per risk profile
Gold plays an important role as a diversifier in a portfolio due to its less than perfect correlation with other asset classes.
Your money: More power to Aadhaar based eKYC, video KYC needed
The RBI recently allowed banks to use Video KYC to validate loans and credit card applications. Video KYC is another effective mechanism to accelerate application processes wherein customers can use their smartphone cameras to validate themselves before a bank-appointed officer.
COVID-19 effect: Debt funds in turmoil, check credit risks
As credit risk funds may see redemption pressure because there are no takers for lower-rated paper, investors can opt for liquid and overnight funds.
Franklin Templeton says will return money to investors
Franklin Templeton MF also said that their commitment to India remains steadfast as they have been early as patient investors in India.
RBI’s credit window for mutual funds calms markets
Experts said the debacle at Franklin could lead to redemptions from other debt schemes. Investors could lose a big chunk of the Rs 25, 800 crore worth of assets held in the six debt schemes that Franklin has wound down.
Sebi’s enhanced borrowing limits didn’t help MFs
Credit risk funds have been seeing redemptions over the last one year. Between March 2019 and March 2020, most credit risk funds had seen outflows barring ICICI Prudential Credit Risk Funs, IDFC Credit Risk Fund and Mahindra Credit Risk Yojana.
Your Money: Stick to time in markets vs timing the markets
The longer you stay in the markets, the more you are likely to earn returns by letting the magic of compounding work for you.
Embedded Value: Plan for the year with insurance as first step
Now is the time to assess where you are in relation to financial goals, tax planning & cash inflows.
UP government freezes state employees’ DA for 18 months, allowances for a year
The order issued by the state finance department will impact over 16 lakh state employees and officers, approximately three lakh teachers and 12 lakh pensioners.